Plus, 404 errors can negatively impact a site’s organic search rankings. You don’t want to direct users to dead end pages.
When crawling a site, one of the most important things to look out for is links that lead to 404 errors. You can also filter the crawl, which is a huge time-saver when you’re looking to make improvements to tags. The program automatically checks for common areas of concern, such as the length of the tags and their similarity to other content on the site. The SEO Spider has helpful, straightforward navigation for viewing all of this information separately by URL – down to more detailed information such as H1 or H2-tagged content on the page. Now that we’ve gone through the site crawl, let’s look through the site’s title tags and meta descriptions. Not bad, right? This especially comes in handy if you need to perform frequent crawls of a larger site and utilize the SEO Spider’s scheduling tool to do so. It took about 20 seconds to crawl every one of the 579 URLs on the site I entered. Watch this SEO Spider site crawl in action: While there are countless helpful features in SEO Spider, I’ve whittled them down to a list of the features and attributes that I use most commonly – and the ones that set this tool apart from other similar site crawling services.īefore we dive into the features that SEO Spider offers, I must point out how fast it performs its crawls. But at SEOM, there’s one that we prefer due to its speed, flexibility, and simplicity of use: The Screaming Frog SEO Spider.ĭeveloped by the UK-based search marketing firm Screaming Frog, the SEO Spider has become a staple tool in the industry, and with good reason. There are many site crawlers out there, any of which will get the job done. A good crawler will de-clutter the information and make it easier to pick out the exact things you’re looking for rather than having to test them back-and-forth on the site itself endlessly or piece together a variety of tools to accomplish the same thing. This is where a more in-depth site crawling tool is of immense help. Sure, it’s simple enough to input a website into a crawling service, have it spit out a spreadsheet of URLs, and then start combing through it to identify problem areas. This entails running a scan of every URL on the site to identify each HTML page, image, Javascript code, CSS sheet, and so on in order to create a map of how the website is structured, identify technical errors, and determine what needs to be adjusted to impact performance and rankings. One of the first and most important steps in signing on a client for SEO services is performing a crawl of their website in its current state.
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